Privacy

3.  Third parties

This site may contain links to other sites whose information practices may be different than ours. Visitors should consult the privacy notices of these other sites as we have no control over information that is submitted to, or collected by, these third parties.

Kentucky Equine Research may provide third parties with aggregate statistics about our customers, traffic patterns, and related site information. This data reflects site usage patterns gathered during thousands of customer visits to our Web site each month, but it does not contain behavioral or identifying information about any individual member, unless that member has given us permission to share that information. We may also provide log files and other databases of user information to third parties for analysis, so we can get a better understanding of traffic through our site and thus improve our content offerings. Kentucky Equine Research may also use third party companies to provide delivery of e-mail newsletters and other messages over e-mail. We may use outside vendors to ship or fulfill orders placed on our site and a credit card processing company to bill users for goods and services. These companies do not retain, share, store, or use personally identifiable information for any secondary purposes.

This site may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. Kentucky Equine Research may also share registered users’ volunteered contact information with its partners and affiliates, and/or send messages to users on the behalf of its partners and affiliates. This site has no control over the third-party sponsors’ use of this information.

Other Uses of Information

Information collected on ker.com, kerx.com, microsteed.com, www.kerclockit.com, and equinews.com may be shared with other sites owned by Kentucky Equine Research. In addition, information collected on our website may be used for other purposes by our parent company, such as direct mail efforts.

4.  Security

This site takes every precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected both online and off-line.

When our registration/order forms ask users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry – Secure Sockets Layer (SSL). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to being unlocked (or open) when you are just surfing.

When our registration/order forms ask users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry – Secure Sockets Layer (SSL). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to being unlocked (or open) when you are just surfing.

We use reasonable precautions to keep secure the personal information you disclose both in your browsing and your purchases and to only release this information to third parties we believe share our commitment to privacy. However, we are not responsible for any breach of security or for the actions of these parties.

5.  Obtaining your consent

By using our Web site, you give Kentucky Equine Research permission to collect information about the pages served to you as an anonymous user for the purpose of calculating aggregate site statistics. If you register or subscribe to a service at ker.com, kerx.com, microsteed.com, www.kerclockit.com, or equinews.com, you authorize Kentucky Equine Research to use information you provide to personalize the information we deliver to you and to use your demographic information when calculating aggregate customer data, as well as share this information with our partners and affiliates.

6.  Notification of Changes to This Policy

Kentucky Equine Research may occasionally amend this policy. If we decide to change our privacy policy, we will post a notification of such change on our home page. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users of such intentions via e-mail. Users will have a choice as to whether or not we use their information in a different manner. We will use information in accordance with the privacy policy under which the information was collected.

If you feel that this company is not abiding by its posted privacy policy, please send an e-mail to [email protected].

Questions?

If you wish to change any information you have given us, or have any questions on our Privacy Policy, you can contact us at [email protected].